Alain Mayne

Branding

Hoet & Hoet

Alain Mayné has a broad experience in marketing communication, design and strategy. A a Strategic Planning Director at Hoet&Hoet,he empowers a lot of brands in many different sectors to become more relevant,more meaningfuland deliver more positive impact. Not only by developing their purpose or brand ideal and positioning but also by challenging them to become more of themselves in a positive and meaningful way. From Corporate accounts to sms’e, non-profit and associations.

From established brands like ULiège, Belfius, Delhaize, Deli, Sabena Aerospace, Belgian Olympic Committee, to startups like BeeOdiversity, Tale Me or Gudule – the first Brussels urban winery-, and NGO’s like WeSocialMovement or Les Petits Riens-Spullenhulp to federations, associations or institutions like VBO-FEB, Agoria or Benelux.

Alain has occupied various positions in the strategy, marketing and design sector:  from account manager at DDB and American Express, glass designer, until Strategic Planning Director at Hoet&Hoet. In his strategic marketing career, Alain has always pursued the harmony between content, shape and meaning. This personal quest has become part of his consulting practice as a strategic branding consultant.

Alain wears Veja sneakers since a couple of years and finally knows the whole story about this almost iconic brand who challenges advertising – by not making any- and promoting diversity as well as social justice and transparency.

Sujet abordé :

« Du storyspinning au storydoing : le branding est-il encore crédible ? »